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Very little:

Your business info (hours, services, service area)

Access to your Google Business Profile (or we help you claim it)

A phone number to route missed-call text-backs

Once that’s in place, we handle the setup.

That’s fine. SupplyLine can work alongside what you already use. We focus on the front-end capture and follow-up so you stop losing jobs. If your current setup is solid, we don’t replace it — we tighten it.

No. CRMs store information. SupplyLine focuses on capturing and converting leads in the first place. Most businesses don’t have a CRM problem — they have a missed-opportunity problem.

Not by default. SupplyLine Core is built to capture and convert the demand you already have — missed calls, follow-ups, reviews, and Google presence. If you want ads later, that’s something we can add once the foundation is working.

Marketing agencies focus on generating new leads. We focus on not wasting the leads you already get. No ad spend, no campaigns — just fixing the systems that quietly lose you jobs.